Sweet Escapes
Sophie Mae

Your set-up

A handful of things only you can do β€” because they're yours, and they should stay yours. Work down the page. It's about half an hour, once, and then it's done forever. x

Everything else is already built

Your website, your booking page, your policies and your assistant are built β€” we're just finishing your dashboard and plugging in your own words. These steps are the bits that have your name and your money on them, and those have to be set up by you, in your own accounts. We'd never hold them for you.

πŸ›‘ One thing to hold off on

In step 4 you'll set up Venice. Create the account and put credit on it β€” yes. But do NOT create your API key yet. Your dashboard is still being built, so there'd be nowhere to put it, and Venice only ever shows you a key once β€” you'd just have to delete it and start again.

We'll message you when it's ready. It's a 60-second job and it's the very last step.

1Your domain name

This is your website address. You buy it, you own it, it's yours forever.

sophiemae.com is already taken β€” someone else got there first. Here's what I'd go for instead:

meetsophiemae.comβ˜… My pick β€” warm, memorable, easy to say aloud
sweetescapes.comYour tagline as your address
sophiemaexo.comIf the others are taken
sophie-mae.comClean, close to the original
thesophiemae.comSimple, works well
sophiemaeco.comIf the others go

How to buy it:

  1. Make a free Cloudflare account (skip if you already have one): Create my Cloudflare account Opens the sign-up page. Any email is fine.
  2. Now go straight to the page where you buy the name: Buy my domain name This lands you directly on Register Domain β€” nothing to search for.
  3. Type the name you picked above into the box, add it to the cart. About $12 a year.
  4. Check "WHOIS privacy" is ON before you pay. Cloudflare ticks it by default β€” just look.
  5. Pay with your card. That's it, it's yours.
Read this before you buy anything

Every domain has a public record called WHOIS β€” it lists who owns it. With privacy turned on, your details are hidden. Without it, your real name and address are published on the open internet, permanently, attached to your website.

This is why you must NOT buy a .com.au. Australian domains are not allowed to have privacy β€” the rules require your real legal name to be published, and there is no way around it. No registrar can hide it. Not one.

Stick to .com. It's cheaper, it works everywhere, and your name stays yours. Doesn't hurt your Google ranking either β€” that comes from what's written on your pages, not from the letters after the dot.

2Your email

A proper address on your own domain β€” hello@yourdomain.com β€” that lands in your normal inbox.

  1. Go straight to Email Routing: Set up my email Pick your domain when it asks, then hit Get started. It does the rest itself.
  2. Create the address β€” type hello as the name:
    hello@yourdomain.com
  3. Forward it to the Gmail you already use:
    sophiemae.bookings@gmail.com
  4. Cloudflare emails that Gmail a verify link β€” click it. Done. Open my Gmail to verify

3Your bank account for deposits

A separate account, just for this. Never your everyday one.

  1. Open a second bank account β€” most banks let you do this in the app in two minutes.
  2. Rename the account to something plain and boring. Not your name, not anything identifying. A single letter or initial is perfect β€” Mia's is simply saved as "M" and it works completely fine.
  3. This is the name your clients will see when they transfer to you, so keep it forgettable.
  4. Send Mia the BSB, account number and account name β€” privately, not in this form.

Open your banking app, or:

CommBank NAB ANZ Westpac Up (fastest)
Why

Whatever you call the account is what appears on their bank statement. Keep it dull and it tells them nothing about you.

4Your assistant's brain (Venice)

Your assistant runs on Venice. The account is yours, on your card β€” so the spend is yours, and nobody else is holding anything of yours.

βœ… Do these two now:

  1. Create your Venice account: Create my Venice account Use your new email from step 2.
  2. Add a little credit β€” $20 is plenty to start. It's usually $50–100 a month once you're busy. Add credit
πŸ›‘ STOP HERE β€” do not make your API key yet

Your dashboard isn't built yet. It's being finished this week.

Venice only shows you a key once. If you create it now, you'll have nowhere to put it, it'll go stale sitting in a note, and you'll just have to delete it and make a whole new one. So don't β€” there's nothing to gain and it's one more copy of a secret floating around.

What happens instead: once we've got everything back from you (step 6), Mia will have your dashboard, your website and your email all live. Then β€” and only then β€” we'll send you one short message that says "make your key now", with the link and where to paste it.

The whole thing takes about 60 seconds. It's the very last step before you go live.

And when that day comes β€” never send the key to anyone, including us

It goes straight into your own dashboard. Never into a text, an email, or a chat. When you save it there it's encrypted instantly and nobody can ever read it again β€” not Mia, not me, not anyone. That's deliberate. It's your account, your card, your key.

5Your "about me"

Mia says you don't love the one on your site β€” and you're right, it doesn't sound like a woman in her twenties who knows exactly what she's doing.

Here's what's on the site right now:

"Hi, I'm Sophie β€” a warm, bubbly Australian girl in my early twenties with a real soft spot for genuine connection… I'm happiest outdoors β€” hiking, camping, chasing an adventure… My biggest soft spot is animals β€” I pour my heart, and most of my spare time, into rescuing and caring for them…"

What's wrong with it, honestly:

What actually works on a page like this: short. Calm. A little bit knowing. Say what the time with you feels like, not what you do on weekends. Let one real thing about you land β€” and leave him wanting the rest.

One thing that can't change

Your bio can say anything except the things that could identify you β€” no real name, no hometown, and nothing about horses or riding. Not as a hobby, not as a hint. Keep "outdoors", "nature", "animals" and it stays true without ever pointing at you.

6What I still need from you

This is everything your assistant needs to answer for you properly. The more you fill in, the less you ever have to do yourself.

Your services

In your own words. I won't guess at any of this β€” I'd rather ask twice than put something on your website you never agreed to.

Your longer bookings

You should absolutely have these. They're where the money is, and they're the bookings you'll enjoy most.

Where and when

Your assistant's voice

Your details

Your bank details β€” send these to Mia privately, not in this form

Account name, BSB, account number, and how you'd like people to reference their transfer. Send them to her directly. They go straight into the system encrypted, and the assistant only ever gives them out once someone's passed all your screening questions.

Your answers
Email it to Elevate Copied β€” now send it to Mia. x

Β·Every link, in one place

If you lose your spot, everything you need is right here.

Cloudflare sign-up Buy domain Email routing Venice sign-up Venice credit πŸ›‘ Venice API key β€” not yet My dashboard β€” coming My Gmail My website My Sweet Escapes My policies My booking page